RHS Telecom got a nice little writeup in E-Prairie yesterday:

http://www.eprairie.com/news/viewnews.asp?newsletterID=12967

Our favorite excerpt:

Supporting something more benign and universal as breast cancer or the Special Olympics would seem to be a safer bet than supporting something as specific and potentially controversial as gay and lesbian youth. Conventional wisdom would say that while making a broader charitable appeal, a company can market and sell to a wider swath of its base.

Harney disagrees. It turns out that his specificity evokes a more passionate response from prospects that he is targeting. He added: "There has been no negative reaction. I have had very positive feedback and it has generated many referrals (especially within the charities I support)."

Hat tip to Paul Trout for getting the big picture.